Filipino Music Anti Piracy: A Strategic Plan

Conceptual Framework

What?

            This project is all about using original Filipino music (and its various partners/stakeholders) to promote itself to the public making them purchase original Filipino music and hopefully altogether stop music piracy in the Philippines.

Where?

            As mentioned, the target of this project is to promote anti-piracy in the Philippines, specifically in key cities and towns as follow:  Metro Manila, Pasig City, Antipolo City, Baguio City, Cebu City,   Davao City, Boracay, Tagaytay, White Beach, Puerto Galera, Cagayan De Oro City

When?

            This project will start on September 2006 until February 2009. The first four months will be devoted to gathering of baseline information/data and funds from the various stakeholders and concerned groups. The last two months will be spent on the gathering of results and comparing them to the baseline data to see whether the objectives were met or not. Further evaluation will be done to effect and maintain the project’s sustainability.

Why?

            Music Piracy, when closely looked at, has a lot of repercussions to our country – economically, politically and entertainment-wise.

            Economically, we lose millions of pesos in taxes alone; we also lose numerous markets for job opportunities and the scenario looks bleak in front of our Western counterparts, causing them to not trust us with their music products for fear of it being illegally copied and pirated for global supply.

            Politically, it reflects how badly our government is facing the piracy situation. It means that anti-piracy laws are being ineffective and inefficient and that the government is not really doing its best in combating the situation.

            Entertainment-wise, it could mean the slow death of the entertainment industry. The producers are not earning properly from developing music talents and slowly, they might just totally give up on it. Pretty soon, nobody would want to make music anymore because it will just cost them too much to produce good music, without getting any returns from their investments.           

How?

            Promoting music anti-piracy is nothing new. Yet, it is also not very easy. Everyone has to do their part. For this project alone, we need the concerted effort of the entire music industry’s stakeholders. The main theme would be “music against piracy”. Various social marketing and social mobilization activities are discussed below on how to go about this project and hopefully at the end of the campaign period, more people would buy original music recordings and more people would fully support music anti-piracy.
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